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Case study: Using MiPath to encourage greater interaction at live events

Pfizer used MiPath, developed by Healthcare 21, to encourage discussion in a satellite symposium and live webcast

Published: 19 Mar 2012

MiPath logo

MiPath is an interactive, discussion-based presentation style first used in a satellite symposium and live webcast.

Client: Pfizer

Agency: HealthCare21 Communications Ltd

Campaign: MiPath

Timescale: 2011

A quick look

  • HealthCare21 launched the interactive platform MiPath in October 2011 to help engage symposium attendees and those wanting to participate online.
  • MiPath involves a non-linear, discussion-based online presentation style, using a library of supporting digital materials.
  • By using real-time interaction, comments, questions and discussions can be posted online via smart phones, tablets and computers.

Challenge

Satellite symposia at scientific congresses represent an important opportunity for participants to interact with experts.

Internet-based events can reach a wider, international audience and provide an opportunity for on-demand learning.

The key to the success of educational events, be it live or online, is interesting and relevant content delivered by engaging speakers, with plenty of audience interaction.

Unfortunately, audiences at scientific congresses are usually overloaded with presentations and so interaction with the faculty is often limited to the brief Q&A session. Similarly, the volume of online sites and forums means it is difficult to engage and interact with a key audience.


Solution

HealthCare21 developed an interactive, discussion-based, presentation platform called MiPath.

MiPath was first used in a satellite symposium and live webcast in October 2011.

The approach utilises tablets to enable a non-linear discussion that can be based on audience interaction rather than a didactic presentation.

The zoom features of a tablet, in conjunction with the use of different file formats (slides, PDFs, mpegs), add visual interest and enable the presenter to focus in and elaborate on different points.

Working in real-time allows participant to post questions online and for the faculty to address them as appropriate during the presentations. This has the added benefit of providing space for threaded discussion, as separate issues are addressed.

One key attribute of the internet is convenience. The webcast was available live and on-demand through a dedicated website for healthcare professionals.

Additional materials, video introductions and highlights were also available online, which helped build interest in this and future e-learning events.

Results

The symposium and webcast were extremely well received by the faculty and participants, based on exit and online surveys, with particular emphasis made to the high level of interactivity. Seventeen questions were addressed in the symposium alone.

Client verdict

The satellite symposium and webcast format enabled the faculty and audience to explore in depth the topics and the real life clinical challenges involved. The MiPath approach will be used in a series of six satellite and e-symposia in 2012.


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