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Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

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Brand personality

Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.

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Cello Health Insight

Cello Health Insight is the global market research arm of Cello Health. With 35 years’ sector experience, we specialise in...

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