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Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

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Brand personality

Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.

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Licensing
Medical communications
Marketing
Public affairs
Healthcare systems
Public relations
Drug R&D
Legal and regulatory affairs
Finance and investment
Digital

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Moving annual total (MAT)
Key success factor (KSF)
Concept development and testing
Prescription only medicine (POM)
Peer to peer (P2P) marketing
Equivalent advertising value (EAV)
Unstructured observation
Marketing cost analysis
Marketing decision support system (MDSS)
Cost consequences analysis (CCA)

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Cello Health Insight

Cello Health Insight is the global market research arm of Cello Health. With 35 years’ sector experience, we specialise in...

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