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Healthcare Glossary

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NHS Executive

The National Health Service Executive (NHS Executive) was an essential part of the British Department of Health. It advised Ministers on the growth of NHS policy and was responsible for the successful management of the NHS. The Executive ceased to exist on 1 April 2002.

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The National Health Service

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Medical education

Medical communications

Public relations

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Moving annual total (MAT)

Key success factor (KSF)

Prescription only medicine (POM)

Concept development and testing

Unstructured observation

Peer to peer (P2P) marketing

Equivalent advertising value (EAV)

Marketing cost analysis

Multi-brand strategy

Marketing decision support system (MDSS)

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