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The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share. One favoured strategy to penetrate a market is to gain a rival company's customers. Alternatively, appealing to non-users of a product or persuading current customers to purchase more of the product/service, by advertising increase.
See also:
Marketing strategy
Market penetration
Market penetration pricing
Digital |
Promotional activity |
Public relations |
Public affairs |
Market access |
Drug safety |
Market research |
Healthcare systems |
Marketing |
Drug R&D |
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