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Abbreviated advertisement (UK)
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Cash cow, Cost per acquisition/action (CPA) , Ad recall, Vertical integration, Frequency, Brand management , Market positioning, Sponsorship, Brand reinforcement, Blanket coverage, Rate card, Counterfeiting, Payback period, Direct marketing, Unplanned cannibalisation,
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