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Healthcare Glossary
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Abbreviated advertisement (UK)
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Background Factors, Advertising, Big pharma, Long term value (LTV), Advertising research, Double page spread (DPS), Circulation, Effectiveness, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Spam, Ansoff Matrix, Digital creative, Sponsorship, Advocacy and support groups, ACE PR Value,
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