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Healthcare Glossary
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Abbreviated advertisement (UK)
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Affiliate marketing, Marketing orientation, Labelling, Local advertising, Brand revitalisation, Adopter categories, Advocacy, Post-testing, Pharmaceutical Pricing Regulation Scheme (PPRS), Brand image, Opinion leader, European Association of Communications Agencies (EACA), Advertising agency's commission, Buzz, Point of sale (POS),
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Hanson Zandi is a Creative and Digital Healthcare Agency. We combine 30 years’ experience with the enthusiasm of a start-up...
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