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Healthcare Glossary

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Abbreviated advertisement (UK)

Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice

See also:
ABPI Code of Practice
Advertising
Display advertisement

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Atlantis Healthcare is a global leader in optimising patient self-management. Established in 1996, we design, develop and implement scalable solutions...

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