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Healthcare Glossary
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Abbreviated advertisement (UK)
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Above the line, Launch, Below the line , Association of the British Pharmaceutical Industry (ABPI), Media planning, Layout, Pharmaceutical Pricing Regulation Scheme (PPRS), Counterfeiting, Rate card, Unprompted recall, Me-too, Affiliate marketing, Institute of Practitioners in Advertising (IPA), Full-service agency, Customer lifetime value (CLV),
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Madmicrobe Studios
MadMicrobe is an award-winning team of certified medical illustrators creating animations that draw audiences into a world of suspense, excitement,...
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