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Healthcare Glossary
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Abbreviated advertisement (UK)
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Media schedule, Direct mail, Affinity marketing, Media planning, Point of sale (POS), Efficient consumer response (ECR), Advertising research, Opportunity cost, Product differentiation, Creatives, Adopter categories, Banner Ad., Brand reinforcement, Attitudinal scaling, Background Factors,
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