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Healthcare Glossary

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Account management

The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.

See also:
Key account management
Advertising agency's commission

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Related terms

National Readership Survey (NRS), Ad impression , Rate card, Media schedule, Special interest groups, Advocacy and support groups, Trade advertising, Direct-to-consumer (DTC), Balanced Scorecard, Coverage, Virtual community, Click through rate (CTR), Executive summary, Concordance programme, Corporate reputation,

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