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Healthcare Glossary

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Account management

The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.

See also:
Key account management
Advertising agency's commission

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The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...

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