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Healthcare Glossary
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Account management
The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.
See also:
Key account management
Advertising agency's commission
Related terms
Customer focus, Advertising agency's commission, Comparative advertising, Advocacy, Four Ms, Sponsorship, Ad concept testing, Spam, Concordance programme, Business strategy , Relationship marketing, Brand mapping , Culture, Lead generation, Media planning,
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