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Healthcare Glossary
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Account management
The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.
See also:
Key account management
Advertising agency's commission
Related terms
McKinsey Seven S's of Management (or 7-S Model), Display advertisement, Contextual marketing, Brand reinforcement, Advocacy, Guarantees and warranties, Brand extension , Critical success factors, Early majority, Corporate governance, Buzz, Ad recall, Creatives, Focused Advertising Sampling Technique (FAST) Marketing, Digital creative,
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