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Healthcare Glossary
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Account management
The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.
See also:
Key account management
Advertising agency's commission
Related terms
Customer relationship management (CRM), Early majority, Local advertising, Culture, Adopter categories, Direct mail, Internal marketing, Background Factors, Layout, Fair balance, Point of sale (POS), Territory, Recall test, Advertising research, Campaign,
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