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Healthcare Glossary
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ACE PR Value
Advertising Cost Equivalent (ACE) is the measure of difference in cost between paying for advertising space and placing an equivalent editorial piece. ACE is an industry measure for giving PR a monetary value. Unpaid-for editorial is seen as of higher value than paid-for advertising as it is perceived by readers to be endorsed by the publication in which it appears. The PR industry puts the ACE PR value at 2.5 times more than that of advertising.
See also:
Advertising
Public Relations
Related terms
Rate card, Efficient consumer response (ECR), Cost per click (CPC), European Association of Communications Agencies (EACA), Cost–benefit analysis, Direct response advertising (DRA), Brand revitalisation, Affinity marketing, Lead generation, Creative director, Full-service agency, Baseline, Product attributes, Media planning, Local advertising,
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