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Healthcare Glossary
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Ad concept testing
Testing on a target market segment employed to evaluate advertising theme concepts. The testing results can determine the most appropriate brand concepts, appeals and positioning strategy concepts. Respondents give feedback via questionnaires, surveys or interviews.
See also:
Advertising research
Brand reinforcement
Brand strategy
Market research
Data collection
Related terms
Brand mapping , Focus groups, Internal marketing, Customer focus, Opinion leader, Viewing room, Attitudinal scaling, Endorsement, Cohort, Qualitative research, Advocacy, Trend analysis, Response bias, Relative market share, Drop out,
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