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Healthcare Glossary
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Ad impression
Describes one view of an online advert by a single member of its audience. Impressions are the measure by which most web advertising is sold. The cost is most commonly calculated in terms of the cost per thousand impressions (CPM).
See also:
Ad rotation
Cost per thousand (CPM)
Cost per click (CPC)
Related terms
Equivalent advertising value (EAV), Sponsorship, e-Sampling, e-Learning, Lead management, Focused Advertising Sampling Technique (FAST) Marketing, ACE PR Value, Layout, Subscriber list, Display advertisement, Cost leadership, Brand reinforcement, Cost-effectiveness league table (healthcare economics), Post-testing, Customer service programme,
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