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Healthcare Glossary
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Ad impression
Describes one view of an online advert by a single member of its audience. Impressions are the measure by which most web advertising is sold. The cost is most commonly calculated in terms of the cost per thousand impressions (CPM).
See also:
Ad rotation
Cost per thousand (CPM)
Cost per click (CPC)
Related terms
Unique page views, Institute of Practitioners in Advertising (IPA), Customer satisfaction, Display advertisement, Investigational new drug (IND), Click tracking, Focused Advertising Sampling Technique (FAST) Marketing, Contextual marketing, Direct-to-consumer (DTC), Lead management, Advertorial, Virtual community, Double page spread (DPS), Tagging, User session,
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