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Healthcare Glossary
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Ad impression
Describes one view of an online advert by a single member of its audience. Impressions are the measure by which most web advertising is sold. The cost is most commonly calculated in terms of the cost per thousand impressions (CPM).
See also:
Ad rotation
Cost per thousand (CPM)
Cost per click (CPC)
Related terms
Customer service programme, Data processing, RSS, User session, Click through rate (CTR), Affiliate marketing, Virtual community, Microsite, Payback period, Incremental cost-effectiveness ratio (ICER), Investigational new drug (IND), Added value, Advertorial, Reinforcement advertising, e-Commerce,
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