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Healthcare Glossary

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Ad tracking research

A study tracking an advertisement with the target audience over time. The performance of the advertisement is reported throughout the duration of the study.

Tracking can be done continuously, alternatively it may be “pulsed,” with interviews administered in broadly spaced intervals. Interviews may be conducted with separate, matched collections of consumers, or with an individual committee that is interviewed over a set amount of time.

See also:
Ad recall
Advertising
Advertising Research
Day after Recall
Recall Test
Recognition Tests
Reinforcement Advertising

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