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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Peer to peer (P2P) marketing, Point-of-purchase displays, Inducements, Logo, Skimming, Market leader, Press release, e-Marketing, Point of sale (POS), Advertorial, Counterfeiting, SWOT analysis, Campaign, Me-too, Business strategy ,
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