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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Channel marketing, Opinion leader, Target audience, Opportunity cost, Reciprocal links, Category management , New product development (NPD), Marketing audit, Negative demand, Scamp, Segment, Internal Customers, Full-service agency, Market segmentation, Direct response advertising (DRA),
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Pulsar Healthcare is a forward-looking, full-service creative agency, specialising in the pharmaceutical, healthcare and medical device sectors. As such, we ...
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