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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Social media, Marketing communications, Non-profit marketing, Ladder of loyalty, Customised marketing mix, i-Coach, Ambient media, Relationship marketing, Launch, Fast Moving Consumer Goods (FMCG), Marketing cost analysis, Alpha/beta testing, Environmental set, Strategic business unit (SBU), Counterfeiting,
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