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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
External analysis, Press release, Leader pricing, Customer service, Hard sell, Branding ladder, Pull promotion, Non-profit marketing, Lead management, Disease awareness marketing, Efficient consumer response (ECR), Distribution, Merchandising, Adopter categories, Brand extension ,
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