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Healthcare Glossary

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Added value

The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:

Added Value = Sale Cost of product/service MINUS the cost of producing the product.

See also:
Brand image
Packaging
Marketing

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Related terms

Export marketing, Concept boards, Advertising, Behavioural targeting, Cost-effectiveness league table (healthcare economics), Lead management, Recognition tests, Sales promotion, List broker, Buying behaviour , Marketing information, Strategic business unit (SBU), Cost-effectiveness analysis (health economics), Payback period, Pareto principle ,

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