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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Consumer, Relationship marketing, Me-too, Business plan, i-Coach, Contextual marketing, Substantiation, Concept development and testing, Terms and conditions of sale, Cash cow, Opinion leader, Cost-minimisation analysis (CMA), Viral marketing, Market development, Customer relationship management (CRM),
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