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Healthcare Glossary

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Advertising

A paid-for space in media intended to persuade  the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).

See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media

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