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Research conducted to improve the effectiveness of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use and interpret the information in advertising. There are a variety of research approaches, including psychological, sociological, economic, and other perspectives
See also:
Ad recall
Ad tracking research
Buzz
Day after Recall
Recall Test
Recognition Tests
Reinforcement Advertising
Portfolio, Pareto principle , Business strategy , Lifestyle, Clinical trial, Diagnostic trials, Customer service programme, Brand image, Key opinion leader (KOL), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Experimental drug, External analysis, Global brand, Adoption curve, Bias,
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