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Healthcare Glossary

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Advertising research

Research conducted to improve the effectiveness of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use and interpret the information in advertising. There are a variety of research approaches, including psychological, sociological, economic, and other perspectives

See also:
Ad recall
Ad tracking research
Buzz
Day after Recall
Recall Test
Recognition Tests
Reinforcement Advertising

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Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...

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