Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Advocacy

The active support of a cause or course of action. Advocacy Advertising is generally used in supporting a certain cause, opinion, or a matter of public significance or concern. Advocacy Ads are specific advertisements used generally political campaigns. These advertisements stem from the power of soft money, which funds various campaign strategies. "Soft" money is a financial contribution to for example, a political party, to fund and build the party generically.

See also:
Defining Advertising Goals for Measured Advertising Response (DAGMAR)
Campaign
Advocacy & support groups

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Infographics