Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Advocacy and support groups
Organisations and groups that actively support participants and their families with valuable resources, including self-empowerment and survival tools. Advocacy Advertising is generally used in supporting a certain cause, opinion, or a matter of public significance or concern. Advocacy Ads are specific advertisements used generally political campaigns. These advertisements stem from the power of soft money, which funds various campaign strategies.
See also:
Defining Advertising Goals for Measured Advertising Response (DAGMAR)
Campaign
Advocacy
Related terms
Unprompted recall, Diagnostic trials, European Association of Communications Agencies (EACA), Creative director, Efficient consumer response (ECR), Direct marketing, Buzz, Disease mongering, Ad impression , Adverse reaction, Disease awareness marketing, Media buyer, Advertorial, Direct mail, Cost per acquisition/action (CPA) ,
Featured jobs
- Senior Medical Writer, Healthcare Advertising Agency
-
£45, 000 – £50, 000
- FREELANCE Account Director – Healthcare Advertising – London – 3...
-
Competitive Daily Rates
- Account Director, Healthcare Communications
-
Salary TBC
- Senior Account Executive – Account Manager – Healthcare Advertis...
-
£32000 - £43000 Bonus Benfits
-
Account Director – UK Office
-
Excellent salary and benefits
Subscribe to our email news alerts
- AZ, Merck’s Lynparza scores market-expanding clinical success
- Moving annual total (MAT)
- Roche undercuts price of Bayer cancer drug after winning FDA approval
- Leaked no-deal Brexit document forecasts widespread shortages
- FDA rejects Sarepta’s new Duchenne drug over safety fears
- Novo Nordisk shareholder revolt reaches Europe
- AstraZeneca buys FDA priority review voucher from Sobi
- Behaviour change – is there something missing?
- BeiGene gets speedy US review for lymphoma drug zanubrutinib
- NICE’s long-serving chief exec Sir Andrew Dillon to step down
- Pfizer goes big on gene therapy with $500m facility spend
- Empowered patients: shaking the foundations of healthcare
PMHub
Anthill Agency
Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...
Quick links
Infographics
