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Healthcare Glossary

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Advocacy and support groups

Organisations and groups that actively support participants and their families with valuable resources, including self-empowerment and survival tools. Advocacy Advertising is generally used in supporting a certain cause, opinion, or a matter of public significance or concern. Advocacy Ads are specific advertisements used generally political campaigns. These advertisements stem from the power of soft money, which funds various campaign strategies.

See also:
Defining Advertising Goals for Measured Advertising Response (DAGMAR)
Campaign
Advocacy

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