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Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Telesales, Marketing myopia, Copywriting, Channels, Customer focus, European Association of Communications Agencies (EACA), Direct mail, Alpha/beta testing, Search engine marketing (SEM), Maturation, Opportunities to hear (OTH), Latent demand, Cost per thousand (CPM), Trade advertising, Direct marketing,
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