Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Ambient media
Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Related terms
Telesales, Marketing myopia, Copywriting, Channels, Customer focus, European Association of Communications Agencies (EACA), Direct mail, Alpha/beta testing, Search engine marketing (SEM), Maturation, Opportunities to hear (OTH), Latent demand, Cost per thousand (CPM), Trade advertising, Direct marketing,
COVID-19 Updates and Daily News
Featured jobs
- Sales Director, Healthcare communications agency, London/ SE UK
-
Six figure salary
- Account Manager Healthcare / Pharmaceutical Sector
-
Negotiable Salary
-
Healthcare Account Director
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Healthcare Senior Account Manager
-
Competitive
-
Medical Editor
-
Competitive
- Sinovac’s COVID-19 vaccine appears safe in older adults
- Sanofi, GSK delay COVID-19 vaccine trial after underwhelming results in elderly participants
- Bayer’s finerenone scores FDA priority review for chronic kidney disease
- Valneva set to begin commercial manufacturing of COVID-19 vaccine within days
- New study identifies drugs that are safe to use in COVID-19 treatment
- Inovio plans late-stage COVID-19 vaccine study in second quarter 2021
- Moderna cooperating with investigation into possible COVID-19 vaccine allergic reactions
- Trial combining British and Russian COVID-19 vaccines could begin in February
- New Oxford research institute established to tackle antimicrobial resistance
- EU proposes vaccine-sharing mechanism with low-income countries
- My Journey Into MedComms #LucidLife
- David Eatwell joins Porterhouse Insights
PMHub
Porterhouse Medical Group
The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...
Quick links
Infographics
