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Healthcare Glossary
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Ambient media
Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Related terms
Alpha/beta testing, Market value added (MVA), Competitor analysis, European Association of Communications Agencies (EACA), Fax Preference Service (FPS), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Tonal bias, Models (or marketing models), Direct mail, Corporate identity, Spam, Marketing audit, Direct response advertising (DRA), Business strategy , Recall test,
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