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Healthcare Glossary
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Ambient media
Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Related terms
Long term value (LTV), Lead generation, Above the fold, Peer to peer (P2P) marketing, Market leader, Grey marketing (also called parallel importing), Contextual marketing, Test marketing, Equivalent advertising value (EAV), Internal analysis, Below the line , Direct-to-consumer (DTC), In-house newspaper/magazine, Ad impression , Channels,
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