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Healthcare Glossary
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Attitude Awareness Usage Study (AAU)
Body which monitors changes in customer attitudes, awareness and usage/adoption of a brand or group of products. Usage of (AAU) studies allow marketers to assess levels and trends in customer knowledge, perceptions, assumptions, aims, and actions. Occasionally, the results of these studies are referred to as "tracking" information as they are applied to track long-term behaviour in customer's actions.
See also:
Customer focus
Brand management
Related terms
Knowledge management, Special interest groups, Customer, Strategic business unit (SBU), American Medical Association (AMA), Ad rotation, Efficient consumer response (ECR), Logo, Channel marketing, Guarantees and warranties, Confidence level, European Foundation for Quality Management (EFQM), Focus groups, Account management, Brainstorm,
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