A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Bias, PEEST, Decline Stage, Tactical planning, Market niche, Balanced Scorecard, Executive summary, Global Health Index, Clinical trial, Data cleansing, Corporate fact sheet, Likert scale, Qualitative research, Counterfeiting, Terms and conditions of sale,