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Healthcare Glossary
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Attitudinal scaling
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Related terms
Asset-led marketing, Marketing channels, Key account management, Global brand, Market entry barrier, Growth stage, Respondent, Marketing advantage, Balanced Scorecard, Price maker, Focused Advertising Sampling Technique (FAST) Marketing, Unplanned cannibalisation, Strategic business unit (SBU), Geo-demographics, Normal distribution,
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