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Healthcare Glossary
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Attitudinal scaling
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Related terms
Lifestyle, Order bias, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Channels, Life cycle (product), Key opinion leader (KOL), Corporate reputation, Trend analysis, Normal distribution, Pilot programme, Construct, Affinity marketing, Unplanned cannibalisation, Market entry, Seeding trial,
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