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Healthcare Glossary
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Attitudinal scaling
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Related terms
Segment, Compassionate use, Product class, Pilot programme, Ansoff Matrix, Seeding trial, Modelling, Group dynamics, Free market economy, Clinical trial, Marketing plan, Ad recall, Internal marketing, Trend analysis, Logo,
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