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Healthcare Glossary
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Attitudinal scaling
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Related terms
Crisis management, Big pharma, Demographic data, Demographics, Launch plan, Interventions - clinical, Boston matrix, Executive summary, Global brand, Segment, Segmentation, Management by objectives (MBO), Omnibus survey, Economic regulation, Corporate governance,
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