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Healthcare Glossary

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Background Factors

Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.

See also:
Buying Behaviour
Data Collection

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Clark Health Communications (CHC) is an independent, award-winning health and medical communications agency. Our collaboration with experts and advocates enhances...

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