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Healthcare Glossary
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Blanket coverage
In Communication, blanket coverage is that which is not targeted but is covered by all channels. In marketing and sales, this non-selective strategy may applied in advertising and distribution in order to gauge at a later date, successful key demographics - which may then be used to develop more selective coverage.
See also:
Distribution
Advertising
Demographics
Marketing channels
Related terms
Campaign plan, Forecasting, Comparative advertising, Cause-related marketing , Critical success factors, Market penetration strategy, Ad concept testing, Market segmentation, Fair balance, Corporate strategy, Database marketing, Life cycle (product), Fax Preference Service (FPS), Balanced Scorecard, Concept development and testing,
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Onyx Health Ltd
Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...
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