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In Communication, blanket coverage is that which is not targeted but is covered by all channels. In marketing and sales, this non-selective strategy may applied in advertising and distribution in order to gauge at a later date, successful key demographics - which may then be used to develop more selective coverage.
See also:
Distribution
Advertising
Demographics
Marketing channels
Offensive marketing, Advertising research, Market share, Internal marketing, Franchising, Ad tracking research, Customer focus, Brand strategy, Export marketing, Labelling, Reinforcement advertising, Direct marketing, Market segmentation, Monopoly, Marketing mix,
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