Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Boston matrix

A product portfolio evaluation tool developed by the Boston Consulting Group, the matrix categorises products into one of four classifications based on market growth and market share.

The four classifications are:

  • Cash cow – low growth, high market share
  • Star – high growth, high market share
  • Problem child – high growth, low market share
  • Dog – low growth, low market share

See also:
McKinsey Seven S's of Management (or 7-S Model)
Balanced Scorecard
Corporate Stratgey
Corporate governance
Cost-benefit analysis
Critical success factors
Decision making unit (DMU)
Drivers
Organic growth/development
SMART objectives
Tactical planning
Vision

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Infographics