Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Brand personality

Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Page & Page

Page & Page is a new kind of marketing communications consultancy. We change beliefs and behaviours to improve health outcomes...

Infographics