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Healthcare Glossary

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Brand value

Brand value is the additional money a business can make from its product or products, as a direct consequence of the brand name it has, in comparison to its own, or rival company's similar products.

See also:
Brand
Brand image
Brand management
Category management
Differentiation
Merchandising
Brand extension
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality

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