Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Brand value

Brand value is the additional money a business can make from its product or products, as a direct consequence of the brand name it has, in comparison to its own, or rival company's similar products.

See also:
Brand
Brand image
Brand management
Category management
Differentiation
Merchandising
Brand extension
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Oxford University Press

Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...

Infographics