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Business to consumer (B2C)
Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Business to Business (B2B)
Supplier Relationship Management (SRM)
Focus groups, Dog, Electronic point of sale (EPOS) system, Four Ms, Early majority, Affiliate marketing, Balanced Scorecard, Brand value, Price fixing, Detail aid, Lead generation, Inducements, Brand strategy, Cognitive dissonance, Grey market,