Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Business to consumer (B2C)

Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.

See also:
Business to Business (B2B)
Distribution
Supplier Relationship Management (SRM)
Supply chain

• Most read
• Most shared
• Latest content