Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Campaign
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Free market economy, Marketing cost analysis, Click through rate (CTR), Market penetration pricing, One to one marketing (1:1 marketing) , Efficient consumer response (ECR), Asset-led marketing, Lead generation, Direct response advertising (DRA), Video focus groups, Personal selling, Crisis management, Opportunities to hear (OTH), Media planning, National Change of Address (NCOA),
Featured jobs
- Publications Director, Medical Communications agency, Cambridge
-
Competitive Salary
- Publications Director, Medical Communications agency, Home Based...
-
Competitive Salary
- Publications Director, Medical Communications agency, Oxford
-
Competitive Salary
- Strategic Associate Director Healthcare PR, London
-
Substantiel package
- Client Partner, Healthcare Brand Communications, London
-
Highly competitive package
- Account Director, Healthcare Communications
-
Salary TBC
Subscribe to our email news alerts
- Communique Awards 2019: Photo Gallery - Communiqué Awards
- AbbVie’s Skyrizi gets rapid ‘yes’ from NICE
- Amgen and Novartis abandon Alzheimer’s drug after worsening symptoms
- AbbVie’s Skyrizi gets rapid ‘yes’ from NICE
- Moving annual total (MAT)
- Amgen and Novartis abandon Alzheimer’s drug after worsening symptoms
- Kisqali combination follows Verzenio onto Cancer Drugs Fund
- Genentech taps into Sosei Heptares GPCR expertise with $1bn alliance
- ACPs to lead gene therapies in haemophilia market growth
- FDA starts speedy review of Novartis’ sickle cell antibody
- Recursion raises $121m for AI-led drug discovery
- AbbVie cures STING fever with Mavupharma acquisition
PMHub
Cogora
Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...
Quick links
Infographics
