A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Early adopters, Brand reinforcement, Corporate reputation, Cost per thousand (CPM), Media planning, Post-testing, Ad impression , Electronic point of sale (EPOS) system, Product differentiation, Market segmentation, Relationship marketing, Me-too, Socially responsible marketing, Equivalent advertising value (EAV), Marketing myopia,
Viseven is a full cycle digital agency with 10 years expertise in developing content for the global pharmaceutical market delivering...