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Healthcare Glossary
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Campaign
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Press release, Market positioning, Market segmentation, Customer focus, Counterfeiting, Equivalent advertising value (EAV), Crisis management, Click through rate (CTR), Point of sale (POS), Models (or marketing models), Latent demand, Media planning, Campaign plan, Creatives, Opportunity cost,
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