Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Campaign
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Stakeholder, Virtual community, Customer focus, Equivalent advertising value (EAV), Opportunity cost, Ad tracking research, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Blanket coverage, Advocacy, Above the fold, Meta analysis, Creative director, e-Marketing, Territory management, Shelf life,
Featured jobs
- Senior / Principal Medical Writer – Medical Education - UK &...
-
Excellent Salary and Benefits on offer
- Account Manager / Senior Account Manager - Creative MedComms - C...
-
Excellent Remuneration
- Scientific Director - Medical Communications Agency - New York
-
Excellent Remuneration Package
- Scientific Director - Medical Education - Cheshire & London ...
-
Excellent Remuneration Package
- Experienced / Senior Medical Writer - MedComms - Cardiff - Wales
-
Excellent Salary and Benefits on offer
- Senior Medical Writer – Leading Medical Communications Agency – ...
-
Highly Competitive Remuneration Package
- Account Director, Healthcare Communications Agency
-
£54, 000- £60, 000
-
Account Director, Medical Education
-
Salary TBC
-
Senior Medical Writer
-
Salary TBC
- Senior Medical Writer– Medical Education – Oxford - London
-
Excellent Remuneration Package
- Graduate / Entry Level Opportunities – Medical Communications – ...
-
Highly Competitive Remuneration Package
Subscribe to our email news alerts
- Armed with new data, BMS plans filings for Celgene CAR-T liso-cel
- Key success factor (KSF)
- Sangamo steps up BioMarin chase with haemophilia gene therapy data
- Sanofi’s new CEO cuts first deal, adding Synthorx for $2.5bn
- J&J and Bristol-Myers Squibb/Bluebird bio reveal rival CAR-T data
- Bluebird bio’s sickle cell gene therapy shows early-study benefit
- Frontera proud finalists for the 2020 PM Awards
- Brexit nears as Conservatives sweep to victory in election
- Roche’s Tecentriq combo scores in first-line melanoma
- House Democrats finally pass landmark drug pricing bill
- UPDATED: Senate officially confirms Stephen Hahn as FDA commissioner
- FDA grants surprise OK to Sarepta’s DMD therapy after earlier rejection
PMHub
Nucleus Global
Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...
Quick links
Infographics
