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Healthcare Glossary
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Campaign
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Brand mapping , Microsite, Cognitive dissonance, Shelf life, Above the line, Fair balance, Advertising, Models (or marketing models), e-Commerce, Concept development and testing, Growth stage, Offensive marketing, Trial stage, Ad concept testing, Cause-related marketing ,
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