Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Cash cow

In business, a cash cow is a product or a business entity that produces remarkably high profit margins. The degree of profit margin this "cash cow" generates is so high that it is accountable for an extensive amount of a business's profit. This profit outweighs the amount necessary to sustain the cash cow business, and the overflow is used by the company for alternative functions.

See also:
Boston Matrix

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

Infographics