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Healthcare Glossary
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Category management
Products are grouped and managed by strategic business unit categories. These are defined by how consumers view goods rather than by how they look to the seller, eg, confectionery could be part of either a food or gifts category, and marketed depending on the category into which it’s grouped.
See also:
Brand
Related terms
Opportunity cost, Business to business (B2B) , Detail aid, Ad concept testing, Buzz, Logo, Cause-related marketing , ACE PR Value, Day-after recall, Unique selling preposition (USP), Business plan, Brainstorm, Competitor analysis, Cost leadership, Corporate reputation,
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