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Healthcare Glossary
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Cause-related marketing
The term describes a partnership between a company or brand, and a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .
See also:
Campaign
Related terms
Brand value, Ambient media, Concept development and testing, Internal marketing, Business portfolio, Ad concept testing, Competitor analysis, Business plan, Balanced Scorecard, External analysis, Attitude Awareness Usage Study (AAU), Full-service agency, e-Marketing, Export marketing, Brand extension ,
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