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Healthcare Glossary
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Cause-related marketing
The term describes a partnership between a company or brand, and a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .
See also:
Campaign
Related terms
Telesales, European Foundation for Quality Management (EFQM), Buying behaviour , Audit, Product differentiation, Ad rotation, Maintenance strategy, Direct marketing, Field marketing, Corporate identity, Offensive marketing, Brand strategy, Marketing myopia, Customer relationship management (CRM), Personal data,
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