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Healthcare Glossary
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Cause-related marketing
The term describes a partnership between a company or brand, and a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .
See also:
Campaign
Related terms
i-Coach, Full-service agency, Offensive marketing, Infiltration marketing, Unique selling preposition (USP), Socially responsible marketing, Opportunity cost, Brand extension , Hard sell, Export marketing, Marketing concept, Global marketing, Corporate identity, Deduping, Brand mapping ,
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