Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Channel marketing

Active management of a marketing channel, with the aim of making that channel as attractive, customer friendly and efficient as possible. One of the most crucial aspects of channel marketing lies in identifying new channels through which to sell and support services and products.

See also:
Channel strategy

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
bmore group

OUR PROMISE: BETTER HEALTH FROM TRIAL TO TREATMENT.We are a full service, independent network of specialist agencies under one roof....

Infographics