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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Dichotomous question, Business plan, Customer lifetime value (CLV), Channel strategy, Early majority, Above the line, Marketing mix, Affiliate marketing, Market value added (MVA), Market skimming pricing, Syndicate groups, Media mix, Customised marketing mix, Ad impression , Ansoff Matrix,
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