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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Tonal bias, Business strategy , e-Sampling, Monopsony, Marketing information, Business plan, Feature article, Dichotomous question, Maintenance strategy, Field marketing, Personal data, Subscriber list, Marketing communications, Ladder of loyalty, Internal marketing,
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