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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Campaign, Marketing concept, PESTLE, Banner Ad., Black space , Brand revitalisation, Creatives, International marketing, Demographic data, Perfect competition, e-Marketing, NHS Evidence, Neuromarketing, Behavioural targeting, Reciprocal links,
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