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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Search engine marketing (SEM), Brand extension , Collateral PR, Ad rotation, Models (or marketing models), Trial stage, Deduping, Marketing consultant, Advertising agency's commission, Brand reinforcement, Export marketing, Tonal bias, e-Sampling, Price fixing, Target audience,
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