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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Skimming, Electronic point of sale (EPOS) system, Non-profit marketing, e-Sampling, Latent demand, Subscriber list, Background, Data processing, Marketing cost analysis, Corporate identity, Business strategy , Campaign, Inducements, Social marketing, Market penetration pricing,
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