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Healthcare Glossary
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Clip or Clipping
A story cut from a publication or a segment cut from a broadcast, DVD or CD. A clip or clipping is an edited extract from the piece in its entirety, often used to highlight the overall feature. Print Clippings may be used to develop a port folio for a business's marketing. Many film and TV companies use programme clips to promote their work.
Related terms
Press release, List building, Mobile commerce (M-Commerce), Telesales, Click tracking, Customer satisfaction, Field marketing, Market challenger, Blanket coverage, Models (or marketing models), Narrowcasting, Marketing cost analysis, Ad rotation, Grey marketing (also called parallel importing), Long term value (LTV),
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