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Healthcare Glossary
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Clip or Clipping
A story cut from a publication or a segment cut from a broadcast, DVD or CD. A clip or clipping is an edited extract from the piece in its entirety, often used to highlight the overall feature. Print Clippings may be used to develop a port folio for a business's marketing. Many film and TV companies use programme clips to promote their work.
Related terms
Social marketing, Asset-led marketing, Deduping, Growth stage, Double page spread (DPS), Consumer, Editorial, Virtual community, DRIP Framework, Marketing cost analysis, National Change of Address (NCOA), Readership, Franchising, Customer loyalty, International marketing,
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