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Healthcare Glossary
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Collateral PR
Materials such as a brochure or printed information about a company. Collateral PR often support media packs and therefore maintain links with the primary source. The consequence of attaining successful PR due to outside coverage is referred to as collateral PR. This may occur when a product or service is compared favourably to a rival’s in a neutral publication.
See also:
Promotional mix
Public relations
Related terms
Above the line, Marketing acronyms, Advertising agency's commission, Four Ps, DRIP Framework, Ansoff Matrix, Blanket coverage, Marketing information, Corporate identity, Sales promotion, Cost per thousand (CPM), International marketing, Internal relations officer (IRO), Pull promotion, International Public Relations Association (IPRA),
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