Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Collateral PR
Materials such as a brochure or printed information about a company. Collateral PR often support media packs and therefore maintain links with the primary source. The consequence of attaining successful PR due to outside coverage is referred to as collateral PR. This may occur when a product or service is compared favourably to a rival’s in a neutral publication.
See also:
Promotional mix
Public relations
Related terms
Duplication, International marketing, Buying behaviour , Direct marketing, Cost per thousand (CPM), Audit, Lobby firm, Target audience, Channels, Advertising, Cost-effectiveness (in media/advertising), In-house newspaper/magazine, Fax Preference Service (FPS), Contextual marketing, Testimonials,
Featured jobs
-
Events Executive
-
DOE
- Account Manager – Healthcare advertising
-
Salary TBC
- Account Manager, Healthcare Communications
-
£32, 000 - £40, 000 bonus benefits
- Client Services Director- Flexible Working
-
Negotiable
-
Account Director – UK Office
-
Excellent salary and benefits
Subscribe to our email news alerts
- Novartis eyes potential new indication for Cosentyx
- J&J's Tremfya filed for approval in US for psoriatic arthritis
- Gracell reports impressive data with one-day CAR-T for leukaemia
- Lucid Group increases footprint in UK, Asia Pacific and Middle East with the acquisition of HealthCare21
- AZ, Merck’s Lynparza scores market-expanding clinical success
- Gracell reports impressive data with one-day CAR-T for leukaemia
- Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications
- Zenopa delivers Communiqué prizes to winners
- Detecting Alzheimer’s ahead of a cure
- When it’s OK to not be OK: Bedrock breaks down mental health stigma
- Roche wins FDA breakthrough for Gazyva in lupus nephritis
- Programmatic methodology and why you should be using it
PMHub
Kendle Healthcare
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
Quick links
Infographics
