Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Competitive advantage

The product, proposition or benefit that puts a company ahead of its competitors. A competitive advantage is an noticeable benefit over competitors obtained by offering buyers greater value, either by means of lower prices or by offering greater benefits or a service that warrants higher prices.

See also:
Unique selling preposition (USP)
Product attributes
Market leader
Competitors

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

Infographics