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Healthcare Glossary

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Copywriting

Creative process by which written content is prepared for advertisements or marketing material. Copy editing seldom involves changing the substance of the text. A copywriter may be responsible for advertising and sales copy, commercial scripts, or various methods of marketing media for a business, such as brochures, mass mailings or billboards.

See also:
Copy Editor
Advertising
Advertorial

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

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