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One-page document that describes a company's principles, services, philosophy, fees. Includes address, telephone, fax, web address, email and map to allow prospective clients or reporters to easily find a business.
See also:
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
SMART objectives
Diversification, Likert scale, Blanket coverage, Penetration pricing, Brand value, Offensive marketing, Executive summary, Narrowcasting, Multi-brand strategy, Marketing objectives, Cost–benefit analysis, McKinsey Seven S's of Management (or 7-S Model), Corporate social responsibility (CSR) , Product differentiation, Porter's 'Five Forces',
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