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Healthcare Glossary
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Corporate governance
The set of processes, customs, policies, laws, and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed.
See also:
Stakeholder
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
Related terms
Customised marketing mix, Market development, Multi-brand strategy, Likert scale, Narrowcasting, Attitudinal scaling, Competitive advantage, Demand bias, Micro environment, Neuromarketing, Marketing strategy, Forecasting, Price maker, Corporate reputation, Growth stage,
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