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Healthcare Glossary
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Corporate governance
The set of processes, customs, policies, laws, and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed.
See also:
Stakeholder
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
Related terms
Customer focus, Direct response advertising (DRA), Unplanned cannibalisation, Key performance indicator (KPI), Marketing plan, Penetration pricing, Forecasting, Strategic marketing concept, Crisis management, Management by objectives (MBO), Diversification, Marketing strategy, Market share, Coverage, Focus groups,
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