Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Corporate identity

The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on.

In marketing, a corporate identity is the 'character' of a corporation, which is engineered to ally with and aid development of business objectives. It is commonly visibly communicated by branding and the use of trademarks and logos.

See also:
Brand Mapping
Trademark
Logo
Corporate reputation
Business Plan
Business Strategy

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

Infographics