Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Corporate identity

The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on.

In marketing, a corporate identity is the 'character' of a corporation, which is engineered to ally with and aid development of business objectives. It is commonly visibly communicated by branding and the use of trademarks and logos.

See also:
Brand Mapping
Trademark
Logo
Corporate reputation
Business Plan
Business Strategy

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...

Infographics