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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Ansoff Matrix, McKinsey Seven S's of Management (or 7-S Model), Direct response advertising (DRA), PESTLE, Marketing planning, Channel marketing, Marketing strategy, Syndicate groups, Cost leadership, Market development, Monopoly, Brand value, Product class, Situation analysis, Channel strategy,
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