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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Marketing objectives, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Direct response advertising (DRA), Channel marketing, Asset-led marketing, Respondent, Conjoint analysis, PEEST, Relative market share, Segmentation strategies, Blanket coverage, Executive summary, Cost per click (CPC), Launch, Direct-to-consumer (DTC),
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Market Access Transformation
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
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