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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
PEEST, Narrowcasting, Marketing strategy, Internal analysis, Ad concept testing, Likert scale, Customised marketing mix, Product class, Black space , Diversification, Modelling, Brand mapping , Depth interview, Price maker, Neuromarketing,
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