Please login to the form below

Not currently logged in
Email:
Password:
I have forgotten my password

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Corporate strategy

The policies of a company with regard to its choice of businesses and customer groups.

See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Related terms

Launch plan, Brand image, Brand, Market share, Brand value, PEEST, Mathematical analysis of perception and preference (MAPP), Ambient media, Competitors, Key performance indicator (KPI), Launch, Branding ladder, Situation analysis, Strategic business unit (SBU), Penetration pricing,

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Novasecta

We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance...

Quick links

Infographics

Multimedia