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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
McKinsey Seven S's of Management (or 7-S Model), Business portfolio, Territory management, Tactical planning, Account management, Management by objectives (MBO), Penetration pricing, Relative advantage, Market segmentation, Price taker, Direct marketing, Environmental set, Corporate fact sheet, Ambient media, Franchising,
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