Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Cost per thousand (CPM)

Often abbreviated to CPI or CPM, this is a standard measurement used for determining the cost effectiveness for a specific medium or channel. It is calculated by dividing the rate or specific advertisement cost by the circulation or number of readers/ users.

CBT is foremost applied with banners, emails, text links,, and opt-in email advertising. Although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis, sometimes CPT is used.

See also:
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Random42 Scientific Communication

Random42 is the world's leading medical animation company. Over the past 25 years we have produced core digital assets for...

Infographics