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Healthcare Glossary

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Crisis management

A crisis can be described as a period of potential or actual damage to the perception and/or reputation of an organisation, individual, brand or concept caused or started by an unexpected event. A Crisis management Team's duties generally involve preempting a crisis as well as dealing with one. A Crisis management team will plan responses, enforce damage limitation and finally resolve the crisis.

See also:
Brand strategy
Decision making unit (DMU)

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