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Healthcare Glossary
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Culture
The philosophy of a company, reflected in aims such as the maximisation of customer satisfaction of enabling such advice to be given.
Company culture sometimes referred to as Organisational Culture, is commonly regarded by business as key to a company's success. Companies with an flexible culture that is coordinated to their business aims, generally outperform their rivals.
See also:
Customer satisfaction
Customer service programme
Related terms
Key performance indicator (KPI), Database marketing, Customer service programme, Cognitive dissonance, Account management, Circulation, Balanced Scorecard, Publics, Concordance programme, Brand mapping , Guarantees and warranties, Emotional selling preposition (ESP), Brand, Cost-effective (healthcare economics), Attitude Awareness Usage Study (AAU),
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