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Healthcare Glossary
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Culture
The philosophy of a company, reflected in aims such as the maximisation of customer satisfaction of enabling such advice to be given.
Company culture sometimes referred to as Organisational Culture, is commonly regarded by business as key to a company's success. Companies with an flexible culture that is coordinated to their business aims, generally outperform their rivals.
See also:
Customer satisfaction
Customer service programme
Related terms
Customer focus, Guarantees and warranties, Customer satisfaction, Background Factors, Database marketing, Advocacy, Crisis management, Emotional selling preposition (ESP), Brand value, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Brand extension , Hard sell, Cost-effective (healthcare economics), Customer loyalty, Relationship marketing,
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