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Healthcare Glossary
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Culture
The philosophy of a company, reflected in aims such as the maximisation of customer satisfaction of enabling such advice to be given.
Company culture sometimes referred to as Organisational Culture, is commonly regarded by business as key to a company's success. Companies with an flexible culture that is coordinated to their business aims, generally outperform their rivals.
See also:
Customer satisfaction
Customer service programme
Related terms
Publics, Brand reinforcement, Circulation, Ad rotation, Background Factors, Customer relationship management (CRM), Customer, Cost-effective (healthcare economics), Internal marketing, Business to consumer (B2C), Consumer behaviour, Routine response behaviour, Consumer, Early majority, Grey market,
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