Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Customer

A person or company, who uses, prescribes, recommends or purchases goods or services.

A customer may also be referred to as a client, buyer, or a purchaser, although client generally refers to someone using a service. In the retail business customers are frequently positioned into three catagories; Existing customers-those that have purchased a product with a recent time, Former Customers-those that have bought in the past but not in recent history, and Potential Customers-those that the business believes has the prospect of buying and become an Existing Customer.

See also:
Customer focus
Consumer

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

Infographics