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Healthcare Glossary
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Customer focus
The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.
Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.
See also:
Customer relationship management (CRM)
Related terms
Added value, Marketing acronyms, Ladder of loyalty, Price maker, Test marketing, DRIP Framework, Diversification, Brand image, Buying behaviour , Customer service programme, Customer relationship management (CRM), Price taker, Channel marketing, Growth stage, Viral marketing,
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