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Customer focus

The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.

Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.

See also:
Customer relationship management (CRM)

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