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Healthcare Glossary
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Customer focus
The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.
Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.
See also:
Customer relationship management (CRM)
Related terms
Monopsony, Personal data, Audit, Brand revitalisation, Narrowcasting, List price, Socially responsible marketing, Customer service, Segmentation strategies, Marketing acronyms, Corporate reputation, List broker, Value preposition, Brand strategy, Differentiation,
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