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Healthcare Glossary
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Customer focus
The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.
Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.
See also:
Customer relationship management (CRM)
Related terms
Hard sell, Marketing decision support system (MDSS), Cause-related marketing , Infiltration marketing, Launch, Marketing consultant, Adaptive scripting, Customer relationship management (CRM), Corporate fact sheet, Cost per click (CPC), Customer lifetime value (CLV), Knowledge management, Beta Tests, Marketing metrics, Adoption curve,
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