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Healthcare Glossary
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Customer focus
The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.
Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.
See also:
Customer relationship management (CRM)
Related terms
Trial stage, Four Ps, Corporate fact sheet, Customer satisfaction, Marketing strategy, Fax Preference Service (FPS), i-Coach, Contextual marketing, Strategic business unit (SBU), List broker, Relative market share, Ladder of loyalty, Global brand, Adopter categories, Marketing communications,
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