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Healthcare Glossary

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Customer lifetime value (CLV)

The profitability of customers during the lifetime of the relationship with a company or product, as opposed to the profitability of one transaction. The use of customer lifetime value as a marketing measure generally places considerable emphasis on customer service and long-term customer satisfaction, as opposed to accelerating short-term sales.

See also:
Customer
Customer Focus
Customer loyalty
Customer Satisfaction
Customer Marketing Mix

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