Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Customer relationship management (CRM)
Tracking customer behaviour for the purpose of developing marketing and relationship-building processes that bond the consumer to the brand. Involves the coherent management of contacts and interactions with customers. (This term is often used as if it related purely to the use of IT, but IT should be regarded as a facilitator of CRM).
See also:
Customer
Customer Focus
Customer loyalty
Customer Satisfaction
Customer Marketing Mix
Related terms
Subscriber list, Marketing decision support system (MDSS), DRIP Framework, i-Coach, Marketing communications, Lead management, Consumer behaviour, Export marketing, Social marketing, Focus groups, Relative advantage, Guerrilla marketing, Four Ps, Infiltration marketing, Alpha/beta testing,
COVID-19 Updates and Daily News
Featured jobs
- Biogen delays filing of Alzheimer’s drug, which hits its share price
- GSK plans to produces one billion doses of vaccine adjuvant for COVID-19
- ASCO: Momentum gathers behind next wave of CAR-T therapies
- Roche/Gilead tag team fights COVID-19 with Actemra/remdesivir
- Finalists 2020 - Communiqué Awards
- ASCO: Momentum gathers behind next wave of CAR-T therapies
- Hydroxychloroquine fails trial as preventative measure against COVID-19
- Four European nations form alliance to fast-track COVID-19 vaccine
- Pierre Fabre’s Braftovi gets EU okay for BRAF+ colorectal cancer
- Integrated comms in the healthcare industry
- AI and genomics: a revolution in drug discovery and development
- Great minds don’t think alike
PMHub
Syneos Health™
Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...
Quick links
Infographics
