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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Deduping, Marketing decision support system (MDSS), Adoption curve, Public relations, Marketing, ACE PR Value, Concordance programme, Economic evaluation, Territory management, Customer relationship management (CRM), Pareto principle , Audit, Advocacy, Skimming, Marketing audit,
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