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The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Target audience, Social marketing, Database marketing, Cost–benefit analysis, Industrial marketing, Reciprocal links, Social media, Fax Preference Service (FPS), Brand extension , Marketing cost analysis, Efficient consumer response (ECR), Market development, Advertorial, Ladder of loyalty, International Public Relations Association (IPRA),
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...