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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Target audience, Social marketing, Database marketing, Cost–benefit analysis, Industrial marketing, Reciprocal links, Social media, Fax Preference Service (FPS), Brand extension , Marketing cost analysis, Efficient consumer response (ECR), Market development, Advertorial, Ladder of loyalty, International Public Relations Association (IPRA),
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Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
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