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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Market development, Key account management, Cause-related marketing , Relationship marketing, Column inches, Marketing consultant, Asset-led marketing, Ambient media, Gross Domestic Product (GDP), Marketing myopia, Cost-effective (healthcare economics), Direct marketing, Brand extension , Channels, Franchising,
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