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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Marketing information, Performance prism, International Public Relations Association (IPRA), Cost-effective (healthcare economics), Baseline, Adoption curve, Corporate identity, Lead generation, Advocacy, Buzz, Concept development and testing, Beta Tests, Column inches, Market attractiveness, Marketing mix,
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