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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Point of sale (POS), External analysis, Focused Advertising Sampling Technique (FAST) Marketing, Business to business (B2B) , Market development, Ad rotation, European Foundation for Quality Management (EFQM), Brand value, Long term value (LTV), Stakeholder, i-Coach, Added value, Deduping, Direct marketing, Trial stage,
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Kendle Healthcare
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
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