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Healthcare Glossary

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Customer satisfaction

The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.

See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix

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Related terms

Search engine marketing (SEM), Trial stage, Direct mail, Attitude Awareness Usage Study (AAU), Models (or marketing models), Affinity marketing, Channel marketing, Grey market, Test marketing, Creatives, Customer lifetime value (CLV), Cost-effective (healthcare economics), Performance prism, Focused Advertising Sampling Technique (FAST) Marketing, Blanket coverage,

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