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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Grey market, Conversion rate , Maturation, Cost per thousand (CPM), Marketing decision support system (MDSS), Territory, Market segmentation, Coverage, Inducements, Marketing mix, Creative director, Ansoff Matrix, Cost per acquisition/action (CPA) , DRIP Framework, e-Commerce,
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