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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Layout, Equivalent advertising value (EAV), McKinsey Seven S's of Management (or 7-S Model), Skimming, Ad concept testing, Channel strategy, Direct marketing, Territory, Advocacy, DRIP Framework, Display advertisement, Grey market, Franchising, Labelling, Peer to peer (P2P) marketing,
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