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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Focus groups, Day-after recall, Cost per thousand (CPM), Ambient media, Ad impression , Press release, Brand, Advertising, European Association of Communications Agencies (EACA), Reinforcement advertising, Market attractiveness, Layout, Advertorial, Internal analysis, Business to consumer (B2C),
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