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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
External analysis, Trade advertising, Relationship marketing, Global marketing, Unprompted recall, Trial stage, Advocacy, Virtual community, Affiliate marketing, Ad impression , Marketing cost analysis, Background, Grey marketing (also called parallel importing), Business to consumer (B2C), Maintenance strategy,
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