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A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
External analysis, Trade advertising, Relationship marketing, Global marketing, Unprompted recall, Trial stage, Advocacy, Virtual community, Affiliate marketing, Ad impression , Marketing cost analysis, Background, Grey marketing (also called parallel importing), Business to consumer (B2C), Maintenance strategy,
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