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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Affiliate marketing, Customer lifetime value (CLV), Rate card, Maintenance strategy, Disease awareness marketing, Market penetration pricing, Franchising, Four Ms, In-house, Direct mail, Media schedule, ACE PR Value, Below the line , Marketing acronyms, Defining Advertising Goals for Measured Advertising Response (DAGMAR),
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