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Healthcare Glossary
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Customised marketing mix
A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
See also:
Global marketing
Marketing communications
Marketing strategy
Related terms
Non-profit marketing, Franchising, Models (or marketing models), Target audience, National Change of Address (NCOA), Brand extension , Mathematical analysis of perception and preference (MAPP), Brand management , Offensive marketing, Field marketing, Reciprocal links, PEEST, Comparative advertising, Viral marketing, Marketing objectives,
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