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Healthcare Glossary
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Customised marketing mix
A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
See also:
Global marketing
Marketing communications
Marketing strategy
Related terms
Beta Tests, Attitudinal scaling, Lead management, Modelling, Collateral PR, Environmental scanning, Buzz, Consumer, European Foundation for Quality Management (EFQM), Publication planning, Digital creative, Search engine ranking, Ambient media, Strategic marketing concept, Demographic data,
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