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Healthcare Glossary
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Customised marketing mix
A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
See also:
Global marketing
Marketing communications
Marketing strategy
Related terms
Market penetration pricing, Social marketing, Market segmentation, Cost per click (CPC), Competitive advantage, Market attractiveness, Fast Moving Consumer Goods (FMCG), Clip or Clipping, Offensive marketing, Internal marketing, Brand mapping , Focus groups, Channel strategy, Cost per acquisition/action (CPA) , Banner Ad.,
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