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The process of collecting market research data accomplished through interviewing or surveying.
The intention of data collection is to access information to keep on record, to then utilise in decision making about key business issues. This sound data can then be forwarded on to other interested parties.
Data collection most commonly begins early on in a project, and is often devised through a data collection plan which generally uses the following guide:
See also:
Database marketing
Data Entry
Data Fusion
Data Mining
Data Processing
Database Marketing
Data Protection Act
Convenience sampling, One-on-one interview, Infant, Focus group moderator, Normative influence, Adaptive scripting, Models (or marketing models), Neuromarketing, Audit Bureau of Circulation (ABC), Launch plan, Data fusion, Omnibus survey, Respondent fatigue, Trend analysis, Dichotomous question,
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