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Healthcare Glossary
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Data mining
The use of powerful software to analyse data to identify patterns or relationships in data. Data mining is regarded in business as an progressively significant tool to develop quantities of digital data into business intelligence creating an information advantage.
See also:
Data Collection
Data Entry
Data Fusion
Data Processing
Database Marketing
Data Protection Act
Related terms
Deduping, Data collection, Depth interview, Respondent, Focus groups, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Data analysis , Geo-demographics, Behavioural targeting, Demographic data, Adaptive scripting, Discussion guide, Verified data, Random samplings, Data Protection Act,
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