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Healthcare Glossary
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Data mining
The use of powerful software to analyse data to identify patterns or relationships in data. Data mining is regarded in business as an progressively significant tool to develop quantities of digital data into business intelligence creating an information advantage.
See also:
Data Collection
Data Entry
Data Fusion
Data Processing
Database Marketing
Data Protection Act
Related terms
Data cleansing, Audit Bureau of Circulation (ABC), Personal data, Behavioural targeting, Random samplings, Verified data, Data analysis , Data sheet, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Respondent, Qualitative research, Interventions - clinical, Confidence level, Discussion guide, Geo-demographics,
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