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Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Hard sell, Marketing, Viral marketing, Market value added (MVA), Target audience, Lead management, Market penetration pricing, Detail aid, Segmentation strategies, Click tracking, SWOT analysis, Growth stage, Value preposition, Point of sale (POS), Brand value,