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Healthcare Glossary

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Day-after recall

A measurement tool for advertisers that measures a proportion of the population that remembers a specific television ad within 24 hours of its initial airing.

See also:
Advertising
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Buzz
Frequency
Recall Test
Recognition Tests
Reinforcement Advertising
Trade Advertising

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Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

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